AAA Intel shares Recon’s HUD vision

Intel shares Recon’s HUD vision

Recon Instruments, a Canada-based technology company which makes heads-up displays (HUDs) for sports, has received a “significant investment” from Intel Capital, the strategic investment arm of microprocessor maker Intel.

The funding will support Recon’s product development, marketing and global sales expansion, while Recon Instruments will benefit from Intel Capital’s expertise in manufacturing, operations and technology.

Mike Bell, vice president and general manager of the New Devices Group at Intel Corporation, said: “Wearable computing is a major, accelerating phenomenon that re-defines how we use and interact with information.  In Recon Instruments, we see compelling technology and a solid strategy to capitalize on the wearable revolution. This is an area of significant focus for Intel Capital, and our investment in Recon Instruments is a key part of our approach to innovation in this emerging space.”

Dan Eisenhardt, chief executive officer of Recon Instruments, said: “We have spent the last five years leading the Heads-Up Display category in the consumer space. In fact, Recon has shipped more than 50,000 Heads-up Displays worldwide, including a very successful campaign in Apple retail stores.

“Our products are engineered to deliver instant information, direct-to-eye and without distraction in the most demanding environments on Earth. Intel Capital shares our vision for wearable technology, which enhances users’ performance and experience across a broad range of sports and outdoor activities.”

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