Samsung Ventures, the corporate venturing unit of consumer electronics company Samsung, made an investment of undisclosed size in US-based media company Interlude yesterday.
Founded in 2008, Interlude’s technology analyses a viewer’s emotions and reactions to create interactive media. The company has created interactive content for broadcasters such as BBC and MTV and drinks company Coca Cola.
Samsung is set to use the platform to bring such interactive content to its range of devices and services.
Interlude previously raised an undisclosed sum from chip maker Intel’s investment arm Intel Capital in October 2013. Intel Capital also contributed funds to a May 2013 round that secured $16m with remaining backers being Sequoia Capital, Innovation Endeavors and Marker Capital.
Sequoia Capital also invested $3m in seed funding in 2011. Interlude had been bootstrapped up until that point.
Yoni Block, founder and chief executive of Interlude, said: “Samsung’s investment underscores the value of Interlude’s approach to immersive storytelling.
“They understand our vision and our belief that a new medium where the story adapts to a person’s interests is the next major form of media. As a company that is constantly focused on technology innovation, Samsung is the perfect partner to help us make our platform broadly available.”