Wayin, a US-based marketing software developer backed by cloud computing company Tibco Software, raised $15.4m in a series D round led by an unnamed new investor on Friday.
US Venture Partners (USVP), Wayin CEO Scott McNealy and assorted angel investors also contributed funds to the round.
Founded in 2011, Wayin’s technology analyses chatter on social media platforms in real-time to identify content and trends relevant to a brand. That data is then contextualised, enabling companies to take specific action to engage with their audience.
The capital will support further international expansion and the hiring of additional creative, sales and engineering staff.
USVP led a $13.1m series C round for Wayin in July 2014 that also featured several private individuals. Tibco participated in the company’s $14m series B round in February 2012 alongside USVP, law firm Wilson Sonsini Goodrich and Rosati, and several angel investors.
Wayin previously secured $6.4m in series A funding from private backers in 2011 while still in stealth mode.