PeaceTecLab, the Japan-based operator of item sharing platform Alice Style, raised ¥2.27bn ($20.5m) from 12 investors including several corporates on Wednesday, taking its overall funding to roughly $31.3m.
Marketing agency Vector, logistics group SBS and property developers Mori Trust and Nomura took part in the round, as did Colopl Next, Fuji Startup Ventures and HTG, on behalf of game publisher Colopl, media group Fuji Media and pharmaceutical firm Kosei Pharma respectively.
The round also featured Chibagin Capital, SBI Investment and SMBC Venture Capital, respective vehicles for Chiba Bank, SBI and Sumitomo Mitsui Banking Corporation, as well as fellow financial services firm Shinsei Bank, which invested directly, and Development Bank of Japan’s DBJ Capital unit.
Alice Style helps private and enterprise users lend and rent items such as home appliances and travel accessories. PeaceTecLab also owns real estate business Alice Style Room and travel assistance service Alice Style Travel.
The company had previously raised $3.1m in seed funding in 2018 from leasing services firm Ricoh Leasing and office supplies producer Askul Corporation, bringing its total funding to $3.7m.
