Japan-based Metaps, which enables developers to monetise their mobile apps and has been backed by a range of Japanese corporates, has secured $36m in a series C round featuring undisclosed existing and new investors.
Metaps previously raised $11m from mutual fund manager Fidelity’s local venturing unit Fidelity Growth Partners Japan in a 2013 series B round.
The company also received $4.2m in a 2011 series A round which included local systems integrator Intec’s corporate venturing unit Intec IT Capital, internet business NGI Group, financial services firm Sumitomo Mitsui Banking’s venture capital unit SMBC Venture Capital, and Neostella Capital, a venture capital firm formed out of a 2008 merger of investment firm Mizuho Securities and insurance company Dai-ichi Life Insurance’s respective investment units.
Metaps enables developers to monetise their mobile apps and provides analytics that show user acquisition. The company will use the funding to continue development of its platform and increase its customer base.