Invoca, the US-based creator of a call-based marketing analysis platform, raised $30m yesterday in a series D round featuring recruitment platform StepStone and Salesforce Ventures, the strategic investment arm of enterprise software producer Salesforce.com.
Morgan Stanley Alternative Investment Partners led the round, which also included venture capital firms Accel Partners, Upfront Ventures and Rincon Venture Partners.
Invoca’s Call Intelligence platform gives marketers detailed information concerning customers who phone them, providing real-time analysis covering who is calling and what is being said on the calls.
Mark Woodward, chief executive of Invoca, said: “The tidal wave of mobile adoption requires a new kind of marketing automation that accounts for the most important customer interaction you can have – a live phone conversation.
“Enterprise companies are using Invoca to move the needle on mobile marketing in a significant way. This new funding round only accelerates our ability to make them successful, from our product and customer service capabilities to our expansion in the mark.”
The funding will be invested in sales, marketing, customer success and product development as Invoca looks to boost the platform’s use among Fortune 500 customers.
Invoca has now raised $60m, including $20m in a January 2014 series C round backed by Accel, Upfront and Rincon. The company described Salesforce and StepStone as existing investors but has not officially disclosed details of when they invested in the company.