Canada-based brand developer Jackman has formally launched a corporate venture capital arm dubbed Catapult Capital Partners to back and support early-stage consumer technology and product developers.
Founded in 2008, Jackman provides brand design consulting services in areas including customer and employee engagement as well as marketing and communication strategies.
Niraj Hansoti has been overseeing Catapult’s activities since 2017 as managing director, and said: “Catapult provides founders of early-stage, high-growth companies with turnkey strategic, design, marketing communications and activation support needed to sharpen and amplify what makes their company unique, ultimately helping them scale their great offering into a brilliant brand.
“We have tailored the process to work within the dynamics of earlier stage businesses, situations where the need for cash is high, room for error is low, and speed and precision are of the essence.”
Catapult’s fund size is undisclosed but its early investments include alkaline water producer Flow Beverage, which went public on the Toronto Stock Exchange (TSX) in July this year, as well as gluten and dairy-free protein product provider Simply Protein and Target 100, which offers diet plans.
