UK-based car manufacturer Jaguar Land Rover set up InMotion, an incubator that will develop and invest in products aimed at solving current challenges surrounding the transport industry, on Monday.
InMotion will employ up to 30 staff who will assist entrepreneurs in creating products that use connected devices to perform services such as unlocking car doors with a smartphone or providing on-demand delivery services.
InMotion is set to launch real-world testing of several different products, including shared car ownership platforms, in North America, Europe and Asia next month.
Adrian Hallmark, group strategy director at Jaguar Land Rover, said: “With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally.
“As a startup business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands.”