UK-based data-driven mobile app marketing platform Jampp has raised $7m in a series A round featuring Argentina-based research and technology transfer company Innova.
The round was led by Highland Europe, the European branch of venture capital firm Highland Capital Partners, and included the participation of Endeavor Catalyst, a fund launched by US-based non-profit organisation Endeavor Global, and accelerator NXTP Labs.
Founded in Argentina in 2013, Jampp’s conversion-driven real-time bidding (RTB) engine allows users to automatically bid on inventory across 18 RTB exchanges and more than 150 mobile advertising networks.
The funds will be used to expand Jampp’s operations in key markets as it continues to invest in research and development. The cash is also set to also accelerate the company’s product roadmap.