Janrain, the US-based marketing platform provider backed by customer relationship management service Salesforce.com, has raised $27m in a series D round led by investment firm HighBar Partners.
Millennium Technology Value Partners, Split Rock Partners, Epic Ventures, Emergence Capital, RPM Ventures and DFJ Frontier also took part in the round.
Janrain has developed technology that powers the login process of other platforms. The service also collects and manages customer data, enabling businesses to create personalised marketing campaigns.
The cash will go towards further development of Janrain’s data analytics offering.
Salesforce supported a $33m series C round in 2013, led by Millennium Technology Value Partners that also featured Split Rock, Epic, Emergence, RPM, DFJ Frontier and Anthem Venture Partners. Janrain has now raised approximately $69m in funding in total.