US-based healthcare IT company Jiff closed a $23.5m series C round yesterday featuring GE Ventures, the corporate venturing arm of conglomerate General Electric, that was led by venture capital firm Rosemark Capital.
VC firms Venrock Associates, Aberdare Partners and Aeris Capital also took part in the round.
Jiff operates a healthcare benefits platform aimed at reducing employers’ costs by providing each employee with a customised benefits programme, also providing an overview of each user’s savings with real-time data analytics.
The company will use the new capital to scale its platform and add a new product, Jiff Navigator, which will enable employers to manage benefits, using data analytics and the latest mobile healthcare technology.
Aberdare Ventures and Aeris Capital provided $18.5m in series B funding for Jiff in September 2014, after the company closed a $7.5m series A round in 2012 backed by Venrock, Aeris and Aberdare.
Ooga Labs, the digital networks guild now operating as NFX Guild, Aberdare and Aeris reportedly invested $1m in Jiff in 2011.