JumpTap, a US-based mobile advertising software provider backed by ad agency WPP, has raised $20m of a planned $27.9m round from eight undisclosed investors, according to a regulatory filing.
In December, Japan-based media group Dentsu’s online advertising subsidiary invested in mobile services peer Jumptap and agreed to help the portfolio company access the Asian country.
Dentsu’s Cyber Communications will make the investment and be the exclusive partner in Japan for Jumptap’s Adjust advertising network.
Jumptap previously raised $26m in its series D round two years ago, and then about $76m in total, including from global advertising company WPP in 2006, and venture capital firms General Catalyst, Valhalla Partners and Summerhill Venture Partners, which spun out from Canada’s national telecoms company BCE in 2007.