JumpTap, a US-based mobile advertising software provider backed by ad agency WPP, has closed its latest round at $25m.
Last month, in a regulatory filing, JumpTap said it had raised $20m but the repeat investors in the latest round include WPP; mutual fund manager AllianceBernstein; and venture capital firms Summerhill Venture, Partners, which spun out from Canada’s national telecoms company BCE in 2007, General Catalyst, Redpoint Ventures and Valhalla Partners. Several undisclosed new investors also joined.
In December, Japan-based media group Dentsu’s online advertising subsidiary invested in mobile services peer JumpTap and agreed to help the portfolio company access the Asian country.
Dentsu’s Cyber Communications made the investment to be the exclusive partner in Japan for JumpTap’s Adjust advertising network.
JumpTap previously raised $26m in its series D round two years ago, and then about $76m in total, including from global advertising company WPP in 2006.