KBS+P Ventures, a corporate venturing unit backed by Nasdaq-listed MDC Partners and Kirshenbaum Bond Senecal & Partners, a business transformation agency, has followed on in backing its first deal, US-based advertising technology company Yieldbot
Yieldbot has raised $4.5m of a planned $4.9m fundraising, after its seed round was backed by KBS+P last year. Other seed Investors Common Angels also participated again in this round.Yieldbot’s technology helps advertisers and publishers predict the optimum time to place an advert.
The size of the round was revealed in a Securities and Exchange Commission filing.
The company revealed its series A round had been led by venture firms New Atlantic Ventures and RRE Ventures13 days ago.
Yieldbot’s earlier round raised $800,000 of a $1.2m round, according to this 2010 filing.