AAA Kidfresh eats up $10m

Kidfresh eats up $10m

US-based frozen meals producer Kidfresh closed a series B round backed by retail chain Tengelmann on Tuesday that was sized at $10m according to Fortune.

Consumer and retail-focused private equity firm Monogram Capital Partners led the round, which included investment fund AccelFoods. Germany-headquartered Tengelmann participated through its US investment arm, Emil Capital Partners.

Kidfresh provides healthy frozen meals for children that include vegetables and which contain no artificial flavours, colours or preservatives.

The capital will drive company expansion as Kidfresh looks to increase brand awareness, grow its headcount and move into new growth channels. Emil Capital had previously led Kidfresh’s 2013 series A round, in which the company raised an undisclosed sum.

Andreas Guldin, founding partner of Emil Capital Partners, said: “As a venture capital firm focusing on the new American consumer and its desire and demand for ‘better and healthier choices’, Kidfresh has been a perfect fit for us since our first investment a few years ago.

“We are so excited to further support the vision, the brand and the exceptional management of Kidfresh on the journey to provide just better food and real solutions to consumers who care about what their families eat.”

– Image courtesy of Kidfresh.

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