AAA Kraft snacks on deals

Kraft snacks on deals

Nasdaq-listed snacks company Kraft Foods has sold a majority stake in its Back to Nature food subsidiary while, separately, the company’s president has made an angel investment in local meal provider Smart Lunches.

Private equity firm Brynwood Partners has agreed to acquire a controlling stake in Back to Nature, with Kraft retaining a “substantial minority” stake for a business with undisclosed valuation.

In October, Kraft is breaking itself into two companies, one handling snacks and one groceries.

Separately, Jonathan Kraft, president of the Kraft Group, joined a consortium investing $1m in the series A round of Smart Lunches.

Other investors include venture capital firms Data Point Capital and Apex Venture Partners.

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