LeadGenius, a US-based sales and marketing platform backed by human resources services provider Recruit, has closed a $10m series B round that included accelerator Y Combinator’s Continuity Fund.
The round was led by venture capital firm Lumia Capital with participation from Better Ventures, Bee Partners, Kapor Capital, Initialized Capital, Fuel Capital, Scrum Ventures, FundersClub, Javelin Venture Partners and Sierra Ventures.
Founded in 2011, LeadGenius combines machine learning technology with human researchers to collect business-to-business contact data. The platform also enables companies to send automated, personalised emails to those contacts.
The money will help LeadGenius expand the platform’s features and drive marketing efforts. Martin Gedalin, founder and partner at Lumia, has joined the company’s board of directors while Noah Doyle, managing director at Javelin, will join as a board observer.
LeadGenius has now secured more than $20m in total funding, according to its latest press release.
The company received $6m in a 2014 series A round led by Sierra Ventures that included Kapor Capital, FundersClub, Fuel Capital, Bee Partners, Scrum Ventures, ChinaRock Capital Management, 500 Startups and assorted angel investors.
Recruit’s corporate venturing subsidiary Recruit Strategic Partners (RSP) contributed to a $2.2m seed round, which was closed in 2013 with backing from Andreessen Horowitz, Bee Partners, FirstLight Ventures, Hub Ventures, Y Combinator and SV Angel. Zillionize invested an undisclosed sum in 2011.
Although RSP is not currently listed as an investor on LeadGenius’s website, the company confirmed to Global Corporate Venturing that RSP is still a shareholder.