US based lead trading platform LeadID has raised $7m in a series A round led by Comcast Ventures; the corporate venturing unit of the US based media and telecommunications conglomerate Comcast Holdings, with participation from Comcast affiliated Glencast Ventures and VC firm Tribeca Venture Partners.
Glencast Ventures backed LeadID during its two previous seed rounds, leading a $1.7m seed round in July 2012 and investing $1m in August 2013.
Founded in 2011, LeadID develops software to arbitrate online lead transactions. The company plans use the funds to further expand its development team in order to strengthen its lead authentication technology for both lead buyers and sellers.
In February this year LeadID announced that it had tripled both revenue and successful transactions between its customer base over the course of a year.