AAA LivingSocial eyes $200m round

LivingSocial eyes $200m round

Amazon-backed daily deals website LivingSocial is reportedly closing in on a $200m funding round, which could value the company at about $6bn.

Investors including the internet retailer, JP Morgan Asset Management’s Digital Growth Fund, and US-based fund T Rowe Price are set to back the US-based discount vouchers company, according to news provider CNBC on Friday.  

The amount to be raised was described by CNBC as "a moving target". The news provider added JP Morgan was negotiating with LivingSocial to provide a $100m revolving capital facility and the bank was the lead on the company’s planned flotation.

T Rowe Price is also a backer of LivingSocial rival Groupon, which floated earlier this month, and raised $700m in the second-biggest flotation of an internet company.

LivingSocial raised more than $400m in April from an undisclosed mix of new and existing public and private investors.

The round valued LivingSocial at about $2bn, according to press reports, and news provider Fortune said mutual fund manager T Rowe Price and venture capital firm Institutional Venture Partners had invested. That round took the total raised by LivingSocial to more than $600m.

Amazon invested $175m in the company in December. The company also raised $25m in a series B round in March last year in a round led by venture firm US Venture Partners, with Grotech Ventures and Revolution, AOL founder Steve Case’s fund.

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