Lost My Name, a UK-based company that creates personalised books for children, raised $9m from diversified internet company Google and digital media company The Chernin Group today.
Google, which invested in the round through its Google Ventures subsidiary, and Chernin were joined by venture capital firm Greycroft Partners, boutique investment bank Allen & Company and angel investor Cris Conde.
Founded in 2013, Lost My Name uses algorithms to produce children’s books in which the content is based on the recipient’s name. It will spend the series A funding on geographic expansion.
Lost My Name previously raised £500,000 ($800,000) in a seed round backed by Forward Partners and angel investors Tom Hulme, Paul Fishe and Matt Wheeler in June 2014, and a further £100,000 on UK television show Dragon’s Den the following month at a £2.5m valuation.