Venture capital (VC) firm Index Ventures has led a $2.1m round of seed funding for UK-based website Business of Fashion (BoF), supported by consumer brands conglomerate LVMH.
There was also involvement from Advancit Capital, an early stage VC fund, private equity investor Samos Investments and Novel TMT Ventures, which is wholly owned by Novel TMT, the technology, media and telecom investment arm of the Hong Kong based Novel Group.
Index Ventures has previously invested in fashion e-commerce site Asos.