SuperAwesome, a UK-based developer of children’s online technology, has secured $17m in funding from investors including software provider Microsoft’s corporate venturing unit, M12, TechCrunch reported on Monday.
Private equity firm Mayfair Equity Partners, venture capital firm Hoxton Ventures and investment and financial advisory group Ibis Capital also participated in the round together with undisclosed angel investors.
Founded in 2013, SuperAwesome provides digital content for use by children that complies with regulatory and legal factors surrounding factors such as advertising, data tracking and parental consent.
The company raised $7m in a 2015 series A round that included Ibis TMT, children’s learning technology provider Sandbox and Co, Twenty Ten Capital and Hoxton Ventures, which was billed as an existing backer.
Mayfair Equity Partners provided $21m in series B funding two years later, before Harbert European Growth Capital led a $13m round in February 2019.
Nagraj Kashyap, head of M12, said in a statement quoted by TechCrunch: “We are proud to welcome the SuperAwesome team to the M12 portfolio. [Founder and CEO Dylan Collins] has cultivated a mission-driven team dedicated to keeping the internet safer for kids – a critical priority for digital-first generations.
“Given Microsoft’s footprint in the identity management space, we are excited to explore opportunities for partnership with SuperAwesome as well.”
