AAA MadaLuxe agrees first deal with Psykhe

MadaLuxe agrees first deal with Psykhe

Psykhe, a UK-based fashion recommendation platform, has raised $1.7m in a seed round led by SLS Journey, the new corporate venturing unit of MadaLuxe Group, a US-based distributor of luxury fashion. Other investors include angels Carmen Busquets, John Skipper, and Lara Vanjak.

Sandy Sholl, the co-founder and chairwoman of MadaLuxe and head of SLS Journey, said: “By establishing personality through a proven scientific method underpinned by proprietary artificial intelligence, the Psykhe team is building the brain of the ultimate stylist.”

By James Mawson

James Mawson is founder and chief executive of Global Venturing.