General Mills, a US-based food maker, has promoted Doug Martin to run its corporate venture unit from next month.
The CVC unit, 301 INC, will move into a newly-formed “disruptive growth” team led by Martin, who has been president of the company’s dairy operating division for nearly two years and from July become disruptive growth officer.
The team will combine 301 INC; Gworks, General Mills’ internal innovation incubator; and Isquad, the company’s innovation and core growth strategy consulting team.
301 INC has previously invested a reported $100m in Epic Provision, Beyond Meat, Purely Elizabeth, Good Catch, and No Cow.
Martin said: “We need to think about the emerging world, in which consumers are increasingly going to have one-on-one connections with brands, and might have that food delivered directly to their houses more often.”
Photo from LinkedIn
