US-based communications technology developer Affinity has reeled in $26.5m from a series B round that included MassMutual Ventures, the strategic investment vehicle for insurance firm Massachusetts Mutual Life Insurance.
Venture capital firms Advance Venture Partners and Sway Ventures co-led the round, which included fellow VC firm Pear Ventures and private investor Lars Dalgaard. David T. ibnAle, managing partner of Advance Venture Partners, has joined Affinity’s board of directors.
Founded in 2014, Affinity provides software that analyses data across emails, calendars and third-party sources to enable users to automatically manage their business connections.
The platform leverages artificial intelligence and natural language to structure the data and prioritise important connections within networks.
Affinity has now raised a total of $40.5m in funding, it said. That amount includes $13.5m in a mid-2017 series A round led by 8VC that included Sway Ventures, Pear Ventures, Great Oaks Venture Capital, Western Technology Investment and several angel investors.
Ray Zhou, co-founder and chief executive of Affinity, said: “Affinity is changing the relationship management industry by leveraging data in ways no one thought possible.
“Our goal is to create a world in which anyone can tap into the full power of their network to start a company, land a dream job, close a huge deal or otherwise find great opportunities for business success.”