Max, a France-based developer of a virtual customer assistant, has collected €20m ($22.5m) from financial services firm Crédit Mutuel Arkéa as a founding investor, according to Les Echos.
Max is a spinout of Crédit Mutuel Arkéa and will offer a personal assistant to consumers to advise them on financial products and related services such as insurance. The company is expected to launch its mobile app in September.
Initially, the app will focus on aggregation of bank accounts but is set to expand its functionality significantly from October, when Max will offer a payment account and card that combines all of a user’s other bank cards.
The app is also aiming to offer concierge services, enabling the user to tap into services such as buying concert tickets. That functionality is expected to be done through a network of partners, offering a way to monetise the app, which will be free to the end-user.