Former internet services company Yahoo executives Tim Mayer and Ben Wright have joined Trada, a US-based company which helps businesses with online search advertising and backed by Google Ventures.
News provider SearchBlog said Mayer was chief strategy officer, responsible for sales, marketing, product development and operations, and Wright is vice-president of service delivery and marketplace in charge of account management, optimizer management and marketplace support services.
Previously, Mayer ran Yahoo’s search business for seven years and Wright ran its paid search optimization.
Last year, Google Ventures, the corporate venturing division of US search engine Google, led the $5.75m series C round for Trada. Google invested $4.25m of the round, according to news provider Read, Write, Web.
US venture capital firm Foundry Group also participated as a repeat investor after supporting Trada’s $2.2m series B round in March having been launched the year before.