US-based venture capital fund MathCapital has launched and will operate out of the New York offices of its strategic partner, programmatic marketing technology provider MediaMath.
MathCapital’s brief is to support developers of technology that can help drive the movement of marketing focus to digital devices.
Areas of interest include the application of artificial intelligence and machine learning technology to marketing, as well as consumer advocacy and notification platforms, marketing analytics, and offerings related to emerging technologies such as voice-activated systems and augmented and virtual reality.
Portfolio companies will get access to MediaMath’s advertising and partner network as well as its internal business and marketing experience. MediaMath CEO Joe Zawadzki and Eric Franchi, co-founder of digital advertising agency Undertone, are the fund’s partners.
Zawadzki said: “Our mission is to connect consumers and marketers in ways that delight both, and this fund will support the ecosystem that makes that happen.
“We will connect portfolio companies to MediaMath’s technology platform and enterprise scale, accelerating their success, and moving all of us closer to our shared vision.”