Meerkat, the US-based creator of a video livestreaming tool for social networking site Twitter, has reportedly raised $14m in a series B found that included several corporate investors.
Meerkat has developed an app-based service that enables users to exchange links to live video feeds through Twitter. Although it was founded in 2012, the company has soared in popularity after its app went viral at music and technology South by Southwest earlier this month.
The funding amount was first reported by the New York Times and followed a report by TechCrunch last week stating that Meerkat had raised $12m at a $52m post-money valuation, with venture capital firm Greylock Partners providing $9m to $10m of the money.
Fortune has now emerged with a fuller list of Meerkat’s investors, which include record company Universal Music Group, Comcast Ventures and Broadway Video Ventures, the respective corporate venturing units of telecommunications service Comcast and multimedia company Broadway Video, and talent agencies William Morris Endeavor, UTA and CAA, the latter of which took part through its CAA Ventures subsidiary.
In addition to its corporate backers, Meerkat’s series B investors also include Sound Ventures, Vayner/RSE, Raine Ventures, Slow Ventures, Sherpa Ventures, David Tisch, Chad Hurley and Jared Leto.
Meerkat had previously raised about $4m from Aleph, Ooga Labs, Entree Capital, Plus Ventures and various angel investors under its previous names of Air and Yevvo, Fortune stated. It will have to compete with Periscope, the live video service acquired and owned by Twitter which is yet to be fully launched.