Metail, the UK-based developor of a virtual fitting room, raised $12m in series B funding on Friday from Hong Kong-based garment manufacturer TAL Group and digital rights business Perform Group.
Metail’s virtual fitting room service enables users to create models of themselves in order to try on clothes virtually. The platform is used across UK fashion houses.
Metail will use the new capital to develop a mobile app of its platform, which is to be released next year, and to expand the company internationally. Funds will also be used for hiring.
Tom Adeyoola, founder and chief executive of Metail, said: “This new investment will give rise to some very exciting opportunities for Metail, enabling us to expand our global presence and develop our mobile offering. More importantly, this investment validates our vision to become the Google of sizing and shape.”
The funding brings the total raised by Metail, founded in 2008, to $20m. It raised $4.1m from New World Private Equity Partners and private investors in December 2013.