Tunity, a US-headquartered company working on computer vision-based audio technology, raised $12m in series A funding from investors including hotel operator MGM Resorts International on Tuesday.
The round also featured John Mack, formerly the chief executive of financial services group Morgan Stanley, and Adam Neumann, founder and CEO of co-working space provider WeWork, as well as undisclosed additional investors.
Tunity has created machine learning technology that can add live audio to muted television screens, meaning viewers can hear audio privately through a mobile app without disturbing others. MGM Resorts will begin deploying the technology at its properties following the deal.
Steve Zanella, president of core properties in Las Vegas for MGM Resorts, said: “We are happy to invest in Tunity and its incredible technology, and are excited to partner with the company to further enhance the experience for guests within our resorts and beyond.
“We are always looking for new ways to elevate the guest experience, and Tunity’s technology will help us continue to lead the industry with an innovative and engaging approach to our customer experience.”
Tunity has not disclosed details of its earlier funding but identified Neumann and Mack as existing investors.