Midverse Studios, a US-based mobile game publisher and provider of AppEngage, a platform which aims to “solve mobile game developers’ monetization and user acquisition needs”, has raised $6.5m funding round from investors including IDG Ventures USA, the venture capital firm affiliated to its limited partner, media company International Data Group (IDG), venture capital firm Signia Venture Partners and IDG Capital Partners, the China-focused investment firm supported by IDG and venture capital investor Accel Partners.
Midverse, founded in 2012 by Riz Virk and Mitch Liu, will use the funding to increase numbers of sales and marketing staff and expand in across the USA.