Computing technology supplier Oracle agreed on Tuesday to acquire US-based digital advertising data software provider Moat in a deal that will allow telecommunications and internet company SoftBank to exit.
Oracle is set to pay more than $850m for the company, according to Recode, which cited a person familiar with the deal.
Moat has developed software that provides brand advertisers and premium publishers with details information and analytics for online advertising.
Post-acquisition, the company will continue to operate as an independent subsidiary within Oracle’s digital advertising services platform, Oracle Data Cloud.
Moat had raised $67m in VC funding since it was founded in 2010, most recently closing a $50m series C round in March 2016 led by venture capital firm Insight Venture Partners.
SoftBank subsidiary Softbank Capital took part in Moat’s $12m series B round in 2012, which was led by Mayfield Fund. Its other investors include SV Angel, Founders Fund, Vast Ventures, Lerer Hippeau Ventures, Founder Collective, First Round Capital and WGI Group.
Eric Roza, general manager of Oracle Data Cloud, said: “Moat has grown its attention analytics business by over 100% in the past year, providing actionable insights around viewability, brand safety, non-human traffic and ad creative to over 600 publisher, brand and agency clients.
“With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign.”