Mobile Tag, a France-based maker of barcodes, has raised €6.6m from a consortium including Sweden-based bank Skandinaviska Enskilda Banken Venture Capital.
SEB Ventures led the round alongside XAnge Private Equity, the corporate venturing unit of France’s main post office, and investment firm Alven Capital.
Frank Kelcz, SEB’s appointed board member for Mobile Tag, said: "Mobile Tag’s technology and its management platform will be very attractive for operators, advertisers and direct marketers. We’re looking forward to helping this company achieve its international aspirations."
Founded in 2006 by Domenico Surace, Mobile Tag employs 55 people in France and the US.