Investment bank Morgan Stanley has led a consortium investing $18m in ClickFox, a US-based software company analyzing banking customers.
Morgan Stanley Alternative Investment Partners (AIP), the bank’s venture capital and private equity division, was joined by unnamed other investors.
Jamey Sperans, managing director of Morgan Stanley AIP, said: "We recognize the enormous potential and value of data in today’s enterprise.
"But too often this data is ‘trapped’ inside separate functional areas and difficult to understand in any holistic way. Clickfox break[s] down internal silos to enable companies to operate in a customer-centric way."
ClickFox said it was profitable through processing nearly one billion interactions between its customers in the banking, healthcare, telecoms and utility sectors and theirs’.
Its previous financing round closed in June 2008 at $12.5m from venture capital firms Ascent Venture Partners, Cedar Fund, Veritas Venture Partners and Delta Ventures.
It series A round closed at $4m at the start of 2004.