Scanbuy, a US-based provider of mobile barcodes, has raised $5m from a consortium including Motorola Solutions Venture Capital, the corporate venturing unit of business communications equipment supplier Motorola Solutions.
Venture capital (VC) firm Hudson Ventures and private investors completed the consortium.
Scanbuy previously raised an undisclosed amount from Motorola in February last year and $9m from Hudson and VC firms Masthead Venture Partners and Longworth Venture Partners in December 2006’s series B round to take its then-total to a reported $21m.
Using its ScanLife mobile application, Scanbuy has partnered with retailers Home Depot and Bloomingdale’s and drinks company Miller/Coors and expanded into France, Mexico and the UK.
Tony Palcheck, managing director, Motorola Solutions Venture Capital, said: "We are impressed with the leadership in the company as well as the tremendous increases in all the key business metrics including scans, codes deployed, customer accounts, preloads and downloads of Scanbuy’s app and, of course, revenue.
"Scanbuy is differentiated by the ability of its application to work on all major mobile platforms and scan all major code symbologies, and for its campaign management platform to provide retail and brand customers with unique, insightful data and analytics to improve their advertising ROI [return on investment]."