Mobile phone company Motorola has joined the investment consortium in BlackArrow, a US-based provider of video advertising, to extend the company’s $20m series C round closed in April.
Motorola Ventures invested an undisclosed amount on behalf of Motorola Mobility, the mobile phone, cable set-top and broadband equipment entity being split off in January from Motorola Solutions, which covers enterprise, government and public-safety business units.
Harshul Sanghi, managing director at Motorola Ventures, said: "Motorola’s presence and leadership in the video content delivery space will provide significant visibility for BlackArrow within their key markets."
He said his team was focused on Mobility, while Reese Schroeder, the other head of Motorola Ventures, and his team were focused on Solutions.
Motorola and BlackArrow will develop advertising for set-top boxes and mobile devices, as well as cloud-based, hosted video services and internet video delivery.
BlackArrow’s other investors include the corporate venturing units of cable group Comcast, computer server group Cisco Systems, semiconductor company Intel, and set-top box maker NDS Group as well as venture capital firm Mayfield Fund and Polaris Venture Partners.
Prior to the C round, BlackArrow had raised $58m, including $20m in June 2008.