Retailers are increasingly using social media and sales data to make more cost-effective merchandise decisions. Extreme price competition and informed consumers that shop at-home, in-store and on-the-go are driving retailers globally to better understand and respond to shopper behaviour by channel, store, touch point and product. Motorola Solutions Venture Capital, the corporate venturing unit of Motorola Solutions, is interested in such technology and has invested in US shopper merchandise planning company, Revionics. The capital raised will be used to accelerate the company’s sales into new markets and expand research and development efforts.
“Revionics has a compelling suite of retail software solutions that provide quantifiable returns on investment for retailers,” said Reese Schroeder, managing director, Motorola Solutions Venture Capital. “The company has a solid business model and a world-class list of global customers and partners. In addition, I see strong continued momentum in the growth of its business. These are all the key elements we look for in an investment.”