Communications hardware manufacturer Motorola Solutions invested an undisclosed amount in marketing platform Retailigence on Wednesday through its corporate venturing fund, Motorola Solutions Venture Capital.
Retailigence previously raised $1.5m in a seed round, in November 2010, from venture capital firms Draper Fisher Jurvetson, ZIG Capital, Global Brain Corporation and Quest Venture Partners, startup accelerator 500 Startups, and several angel investors.
Launched in 2010, Retailigence operates a hyperlocal marketing platform that enables retailers to upload their inventories, allowing Retailgence users to check the availability of the products they want in local shops online.
Reese Schroeder, managing director of Motorola Solutions Venture Capital, said: "The rising availability of shopping-assisted options across all shopping channels means that retail stores must be visible when shoppers are ready to buy. We believe that Retailigence is implementing critical technology that can help brick-and-mortar retailers remain fiercely competitive."
Retailigence calculates that there are more than 10 million active products stretching across almost 100,000 stores in North America, and is receiving positive feedback in Japan where it launched in conjunction with corporate partners. The latest financing will be invested in expanding the service by growing the user base of retailers and integrating the service into major retail systems.