Beijing Moviebook Technology, a China-based video advertising technology developer backed by facial recognition technology provider SenseTime, has received RMB200m ($29.1m) from Yao Capital, China Money Network reported on Monday.
The investment will be added to the $199m in series D funding Moviebook raised last month, in a round co-led by SenseTime and SBCVC, the Chinese venture capital firm formed by telecommunications and internet group SoftBank.
Media company Oriental Pearl, Qianhai Wutong M&A Fund and investment firms Lang Sheng Investment and PAC Partners also participated in the initial series D round. Yao Capital is the private equity firm co-founded by basketball professional Yao Ming.
Founded in 2009, Moviebook has developed technology that allows users to overlay advertising in online videos, along with a data analysis platform that enables marketers to track the effectiveness of their campaigns.
The company said last month it intends to channel the series D funds into research and development, as it looks to enhance its core technology, and to increase headcount.
Private equity fund New Horizon Capital had led a round of undisclosed size for Moviebook in late 2016, before investment firm Primavera Capital led the company’s $73m series C+ round in July 2017.
