Israel-based online intelligence provider SimilarGroup has secured an undisclosed sum of series C funding from internet services company Naspers.
The company specialises in seeking online information and interpreting it for its client base. It aims to provide businesses with expert analyses and intelligent information that helps businesses establish a strong web presence
Previously, SimilarGroup has secured a total of $7.1m funding.
In 2013, SimilarGroup launched its flagship product, SimilarWeb, designed to “help businesses, publishers, marketers and analysts benchmark performance against competitors, find new ways to increase their web traffic, and discover new opportunities to broaden their audience.”
The funding is the first time that South Africa-based Naspers has chosen to invest in Israel, or in the analytics and data sector.
Or Offer, SimilarGroup’s CEO, said: “They are huge investors that build very big companies, and they’re the best investors a startup can have…Every company in their portfolio is a one billion dollar company.”