Naspers subsidiary MIH Internet Africa (MIHIA) is closing non-core ecommerce business and restructuring its operations in order to focus on its stronger, general ecommerce businesses, with particular plans to grow its South African online store Kalahari.
Five, specialist online businesses are being closed, namely: 5ounces (wine and gourmet food), Style36Buy (fashion), 5Rooms (home décor), Kinderelo (baby stuff), and SA Camera (cameras).
Naspers stated: “This decision is based purely on a shift in strategy and was not performance related. Kalahari had a very strong Christmas and has just introduced an advanced platform successfully. The restructuring will allow the group to dedicate more resources to this exciting area of growth, building out stronger platforms and offering better services.”