Networked Insights, a US-based developer of a marketing decision platform using real-time data, has raised $20m in its series B round led by investment bank Goldman Sachs’s Asset Management division.
Founded in 2006, Networked Insights raised $10m in its extended A round from a group including venture capital firm Kegonsa Capital Partners.
Gaurav Bhandari, managing director at Goldman Sachs, said: "The growing dependence on earned media requires robust marketing decision platforms capable of uncovering real time data on consumer messaging, engagement and share of voice."
Dan Neely, chief executive and co-founder of Networked Insights, said: "Networked Insights applies the science of semantic analysis and machine learning to that data so brands can identify and invest in trends before they peak. The result is optimal marketing spend."
Networked Insights is an established player in social analytics, informing $5bn of media spend for companies such as Samsung, Millercoors, MTV Networks, Kraft and Starcom MediaVest.