US-based social business analysis company NewBrandAnalytics secured $26m in series B financing on Thursday. The round was led by venture capital firm (VC) New Enterprise Associates, with participation from Quest Hospitality Ventures, the VC firm affiliated with lodging equipment supplier Quest Hospitality.
Also participating in the round were America Online co-founder Steve Case’s investment firm Revolution Ventures, VC fund The Entrepreneurs Fund and several angel investors. NewBrandAnalytics is planning to use the cash to accelerate its growth and customer acquisition.
NewBrandAnalytics operates a service which compiles and analyses data and opinions from social networking and reviews websites, using it as the basis for making suggestions to its client businesses, which include companies in the hospitality, retail and restaurant industries.