Media conglomerate Time Warner led a $15m investment in US-based video streaming technology company Conviva on Monday, through its corporate venturing fund, Time Warner Investments (TWI).
The series D capital takes Conviva’s total funding to $59m since its launch in 2006, with backers also including venture capital firms New Enterprise Associates, GGV Capital and Pelion Venture Partners, and investment firm Foundation Capital.
Conviva estimates that its technology, which pre-emptively adjusts the stream source and video bit rate, improves the quality of more than a billion streams each month, eliminating buffering and stalling. The funds will be used to hire additional staff as Conviva aims to accelerate international growth.
Scott Levine, managing director at Time Warner Investments, said: “Conviva is the leader in the pre-emptive video stream optimisation and video-specific analytics space, and we hope this round of funding will fuel their fast growth. We are excited to invest in such an important strategic partner to two of our divisions, HBO and Turner Broadcasting.” Levine joined Time Warner Investments last year.
The investment comes two weeks after TWI led a $12m series B round for social TV analytics company BlueFin Labs. The fund is primarily strategic, and seeks out companies with technology compatible with existing Time Warner products.