Qualcomm Ventures, the corporate venturing unit of US-based chipmaker Qualcomm, has helped Noom, a US-based health & fitness application company, raise $2.6m.
Qualcomm Ventures was joined in the series A backing the New York based company, by venture firm m8 Capital, which led the round, as well as venture firm Harbor Pacific Capital, and former executives of online gaming company Nexon.
Noom, which was formerly known as WorkSmart Labs, previously won backing from the Qualcomm Life Fund.
The company’s seed round was led by venture firm Kleiner Perkins Caufield & Byers iFund last year, according to news provider AllThingsD.
Noom says users have now lost a more than 19 million pounds with the Noom Weight Loss Coach.
Noom is using the funding, in part, to expand into Asia, with a Korea marketing office. Korea has become Noom’s third-most popular market, behind the UK and the US.
Users have now installed 15 million of Noom’s various product lines.
Patrick Eggen, a Qualcomm Ventures investment director, said: “We view Noom as a leader in the consumer wellness and analytics space with its ‘mobile-first’ approach. Noom’s ‘Weight Loss Coach’ app serves as the ideal beachhead to offer a broader suite of coaching tools – focused on less manual input and more insightful output.”