Insurance provider Northwestern Mutual agreed on Wednesday to acquire US-based financial planning platform LearnVest, providing an exit to payment services provider American Express.
The companies did not disclose financial details concerning the transaction, but sources told Fortune the amount paid by Northwestern was in excess of $250m in cash.
Launched in 2010, LearnVest’s service combines a personal financial advisor with a customisable financial planning system that visualises progress and provides access to additional resources such as articles and classes.
The company had raised $72.3m since it was founded in 2007, including $28m from an April 2014 series D round led by Northwestern that also featured American Express Ventures, the corporate venturing unit of American Express, and venture firm Accel Partners.
American Express Ventures had previously backed the company’s $19.8m series C round in 2013. LearnVest’s backers also included Claritas Capital, Rose Tech Ventures, Richmond Global, PKS Capital and Circle Financial Group. Amex Ventures
Post-acquisition, LearnVest will operate under its existing brand as a wholly-owned subsidiary of Northwestern Mutual, and the companies intend to use each other’s resources to grow their customer bases. Northwestern currently has about 4.2 million clients and LearnVest 1.5 million users.