NuOrder, a US-based business-to-business e-commerce platform operator backed by telecommunications firm Novel Group and talent agency Creative Artists Agency (CAA), collected $45m in funding yesterday.
The round was co-led by investment firm Brighton Park Capital and venture capital firm Imaginary Ventures. It increased the company’s overall funding to $45m.
Founded in 2011, NuOrder operates an online wholesale platform that enables some 500,000 retailers to browse and purchase stock from more than 3,000 brands.
The company secured $15m in a 2018 series C led by NewSpring Capital that also featured Argentum and Upfront Ventures. Argentum led its $8m series B round the year before, investing with Novel Group’s corporate venturing arm, Novel TMT, Upfront Ventures, Greycroft, Cowboy Ventures and Box Group.
NuOrder had previously raised $3m in a 2012 series A round led by GRP Partners that also featured CAA, Greycroft and angel investors Aileen Lee, David Tisch, Brian Spaly, Mortimer Singer and Rachel Zoe.