AdKeeper, a US-based online service to allow web users to control the advertising they see, has raised $35m in its series B round after launching with seed funding from publisher New York Times Company (NYT) and venture and angel investors.
Venture capital firm Oak Investment Partners led the B round as a new investor alongside AdKeeper’s other investors, which include NYT, True Ventures, DCM, Spark Capital, First Round Capital, Betaworks, Lerer Ventures, David Cowan and Stan Shuman.
For its launch expected by the end of March, AdKeeper has charter advertisers: Allstate, Ally Bank, AT&T, Best Buy, CBS, Ford, Gap, General Mills, InterContinental Hotels Group, JetBlue, Kmart, Kraft Foods, Macy’s, McDonald’s, Pepsi, Sara Lee, Sears, Showtime, The Advertising Council, Unilever and Warner Bros.
The company’s advisory board includes Bob Greenberg (R/GA), Janet Robinson (The New York Times Company), John Battelle (Federated Media), Jeremy Allaire (Brightcove), Ken Lerer (Huffington Post), Bijan Sabet (Spark Capital), John Borthwick (Betaworks), Wenda Harris Millard (MediaLink), David Rosenblatt (Former DoubleClick), Peggy Conlon (The Advertising Council), David Cowan (Bessemer Ventures) and George Schweitzer (CBS).