Nyle, a Japan-based provider of digital marketing, media technology and mobility services, raised more than ¥5bn ($48.2m) yesterday from investors including corporates DA Consortium, Gree and Hakuhodo DY Media Partners.
Marketing agencies DA Consortium and Hakuhodo DY Media Partners invested directly while digital media company Gree took part through corporate venturing subsidiary Gree Ventures.
The $35.7m equity portion of the round was filled out by financial services group SBI Group, as well as Nippon Venture Capital, Dream Incubator’s Dimension fund, JIC Venture Growth Investments, Energy and Environment Investment and assorted private investors.
Unnamed financial institutions supplied $12.5m in debt financing, and the round pushed the company’s overall financing to roughly $53.7m since it was founded in 2007.
Nyle provides a search engine optimisation and web content marketing consulting service that covers website improvement and user experience analysis.
The company additionally runs several apps including news aggregator Appliv Topics, free Japanese manga distributor Tachiyomi, mobile game operator Appliv Games and ride hailing platform Carmo-kun.
Nyle secured $13.4m in an April 2019 round led by Mirai Creation Fund II, a vehicle owned by asset manager Sparx Group and backed by carmaker Toyota, with construction firm Aoki Group, SBI Group and multiple individuals filling out the investors.
